#Difference book and brochure how to#

Check out this 3 fold brochure template for some inspiration: That is, you’ll need to figure out what belongs on the front, middle, and back of the brochure, and write accordingly. The structure of the brochure should guide this copywriting process. Once you have a clear focus mapped out, you’ll need to write some copy. Create thoughtful, targeted messaging for your marketing brochure Focus on the wants and needs of a specific segment of your market, and, if possible, on promoting a single action. In any case, the key to creating a successful marketing brochure is to have a focus. Your brochure might feature a promo-code for first time visitors. You want to drive people to check out your flashy new online store.Use our handy online coupon maker tool to generate them quickly.

Your brochure might showcase a new product you’ll have on hand at the show, and include a coupon for that product that’s redeemable during that event.

You want to push people to visit your booth at an upcoming trade show.

Your brochure should highlight what clients will gain from the consultation and give them the contact information they’d need to book one.

You want to book more service consultations.

Ultimately, you want to generate leads.įiguring out what that action will be will help you write more persuasive and helpful copy.

Ideally you should plan to use your brochure to compel potential customers to complete some specific action, like heading to your store or signing up for your email newsletter. Next, identify a single measurable metric that you want your brochure to boost. Just focus on one target market to start. If you think you might want to target more than one customer group, don’t worry! Our brochure templates make it a breeze to repurpose design again and again. So your first step in developing a marketing brochure should always be to work out who you’re trying to target. This is where user personas are helpful, they will guide your positioning and messaging.Ī home insurance brochure targeting 75-85 year-old homeowners, for example, should look very different than one targeting 25-35 year old female renters: Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure’s messaging and imagery should be designed with a specific customer segment in mind.

Aimed at driving some specific metrics.

Targeted to a specific segment of your market, and.

Just like any other marketing material, a marketing brochure should be: Define the target audience for your brochure designīefore you start thinking about what your brochure will look like, you need to figure out a few things about your customers and your goals.

Repurpose the same brochure design for different productsġ.

Design the brochure around your copy, images, and branding.

Collect unique, meaningful images or illustrations for your marketing brochure.

Create thoughtful, targeted messaging for your marketing brochure.

Define the target audience for your marketing brochure.

#Difference book and brochure how to#

That’s why I’ve put together this easy 5-step marketing brochure design guide to give you the low-down on how to create a marketing brochure from scratch. The best marketing strategies of today integrate the digital with the physical, focusing on flyers, brochures, and posters just as much as websites and social media graphics. One marketing research firm suggests that physical media is more memorable, more persuasive, and more likely to drive behavior than digital media. In fact, physical marketing media may be more powerful than ever. While digital strategies are dominating the modern marketing trends, traditional techniques like the trusty sales brochure aren’t going anywhere. The marketing brochure is one of the oldest tricks in the marketing playbook. Pamphlets are unbounded while brochures can span multiple pages and hence come bound. to promote your products or services while pamphlets are made with an informational intent. Brochures are often created with a commercial intent in mind i.e. GET THIS TEMPLATE What is the difference between a brochure and pamphlet?Ī brochure can span multiple pages while pamphlets are often single-paged documents. Marketing brochures come in various fold types, namely: single fold brochures, bi-fold brochure (like the one below) and tri-fold brochures and are used interchangeably with the term pamphlet. They’re traditionally single or multi-fold paper-based documents (although with the advent of the digital age, they also come in digital varieties as well) and come in various shapes and sizes (most often resembling a pamphlet or an A4 size piece of paper.) Marketing brochures help companies market their products or services.